From Indonesia to the international stage, Atlaz reached a new milestone by showcasing its English learning books at the 78th Frankfurt Book Fair, held on 7-11 October 2026 at Messe Frankfurt, Germany.

Atlaz Academy made its international debut at one of the world’s largest and most prestigious publishing events, proudly showcasing Indonesian educational innovation on the global stage. As the only Indonesian representative showcasing AI-powered EdTech, Atlaz brought its innovative approach to English education to the global stage.

With the motto “This Changes Everything”, this year’s fair brought together approximately 4.000 exhibitors, 236.000 visitors, and participants from 137 countries. The event provided a global platform for publishers, educators, authors, and industry professionals to exchange ideas, explore new opportunities, and discuss the future of books and publishing.

Showcasing Atlaz Products at the Singapore Asia Publishers Booth

Atlaz’s products were displayed at the Singapore Asia Publishers booth, its official distributor partner in Singapore. This collaboration enabled Atlaz’s English learning resources to be featured at an international event, extending their visibility beyond Indonesia.

Designed to support English language learning across different proficiency levels, Atlaz’s publications combine structured learning materials with engaging educational content. As an English education publisher and EdTech company, Atlaz also integrates printed books with digital learning resources to support teachers and help students develop their English proficiency.

Kevin (CPO Atlaz) with Dr Kelvin Yoo (CEO Singapore Asia Publishers)

Why Frankfurt Book Fair Matters to Atlaz

The Frankfurt Book Fair is more than a book exhibition. It is an international meeting point where publishers build partnerships, explore new markets, exchange ideas, and discuss how technology is shaping the future of publishing.

As Juergen Boos, Director of Frankfurt Book Fair, explained:

“This fair has shown that the future of books is being shaped in several places at once: at the table of rights agents, in the debate over AI and freedom of publishing, and in direct interactions with readers. Frankfurt brings these places together.”

For Atlaz, participating in this global event is a meaningful step toward expanding its international presence. It creates an opportunity to connect Indonesian educational publishing with a wider audience while demonstrating how books and technology can work together to support English language education.

Looking Ahead

Atlaz’s debut at the 78th Frankfurt Book Fair marks a new chapter in its journey. Through partnerships such as Singapore Asia Publishers, Atlas aims to reach more educators and learners, strengthen international connections, and continue developing learning resources to the evolving needs of education.

By bringing Atlaz books to Frankfurt, Atlas takes another step toward sharing its vision for accessible, engaging, and technology-supported English education with the world.

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